Business Strategy with Hirav Shah The Bizz6 Marketing Formula is designed for businesses that want to grow sustainably and create lasting connections with customers
In today’s crowded business landscape, it’s not enough to simply offer a good product or service. Businesses need a structured, effective marketing approach to connect with customers, build loyalty, and drive growth. The Bizz6 Marketing Formula, is designed to address these exact needs, providing a clear, actionable framework that brings clarity and results to businesses of all sizes.
What is the Bizz6 Marketing Formula?
The Bizz6 Marketing Formula is a comprehensive, four-part framework known as B.I.Z.Z.—Blueprint, Impact, Zone, and Zeal. This formula guides businesses through each stage of their marketing journey, from defining a core offering to building lasting relationships with customers. Each component focuses on a critical part of the marketing process:
- Blueprint: Establishing the foundation with a well-defined core offering that meets customer needs.
- Impact: Creating pricing and value perceptions that resonate with the target audience.
- Zone: Reaching customers through the right channels, maximizing accessibility and engagement.
- Zeal: Building loyalty through brand engagement and promotional efforts that inspire customers to stay connected.
With this structure, the Bizz6 Marketing Formula ensures that every element of marketing is strategically aligned to drive growth and profitability.
Why the Bizz6 Marketing Formula?
Businesses were often trying to piece together different marketing approaches without a clear, integrated framework, which led to inconsistent results and missed opportunities. Seeing this gap, the Bizz6 Marketing Formula as a way to simplify marketing, providing a structured pathway that covers every aspect of the customer journey.
How the Bizz6 Marketing Formula is Useful
The Bizz6 Marketing Formula is designed for businesses that want to grow sustainably and create lasting connections with customers. Here’s how each component of the framework provides value:
1. Blueprint (Core Offering)
The Blueprint phase is where businesses start by building a strong foundation for their product or service. This step ensures the offering is aligned with customer needs, well-researched, and clearly differentiated.
- How It Helps: By defining a unique value proposition, businesses create a clear message that resonates with the target audience, making it easier to attract and retain customers from the start.
- Example: A skincare brand launching a new organic line could use Blueprint to understand customer needs, develop a UVP, and craft messaging around purity and health benefits.
“Your foundation determines your future,” Hirav Shah emphasizes. The Blueprint phase allows businesses to build from a place of clarity and confidence, knowing that their offering has real value.
2. Impact (Pricing & Value Perception)
Impact focuses on setting a pricing strategy that reflects the value of the offering, creating a perception of worth that appeals to the target audience. Pricing isn’t just about numbers—it’s about communicating value.
- How It Helps: A strategic approach to pricing maximizes profitability while ensuring the product remains attractive to customers.
- Example: For the skincare brand, Impact could involve testing different price points to find the right balance of premium appeal and accessibility, reinforcing the product’s value.
“Price is a reflection of value, not cost,” says Hirav Shah. Impact ensures that customers feel confident in their purchase decision, seeing the offering as worth their investment.
3. Zone (Market Reach & Distribution)
Zone is all about reaching customers where they are. It involves selecting the best channels and methods to ensure the product is visible, accessible, and top-of-mind for the target audience.
- How It Helps: By optimizing distribution, businesses make it easy for customers to find and buy the product, removing barriers to purchase.
- Example: For our skincare brand, Zone might involve selling on e-commerce platforms, promoting on Instagram, and partnering with eco-friendly retail stores.
Hirav Shah highlights that “You can’t expect customers to find you—you need to meet them where they spend their time.”Zone makes sure businesses are present in the places that matter most to their audience.
4. Zeal (Brand Engagement & Promotion)
Zeal represents the enthusiasm behind connecting with customers through brand engagement and promotion. This phase focuses on creating emotional connections that keep customers engaged and foster loyalty.
- How It Helps: Zeal allows businesses to go beyond transactions, building relationships with customers that last. It turns buyers into loyal advocates who support the brand long-term.
- Example: For the skincare brand, Zeal could involve running eco-conscious campaigns, working with influencers, and creating loyalty programs for repeat customers.
“Promotion is not just about sales—it’s about building a community,” says Hirav Shah. Zeal captures the essence of long-term success by encouraging businesses to create a strong sense of connection with their customers.
Get Started with the Bizz6 Marketing Formula
Are you ready to transform your marketing approach? The Bizz6 Marketing Formula offers a pathway for businesses to reach, engage, and retain customers effectively. By following the steps of Blueprint, Impact, Zone, and Zeal, businesses are equipped to connect with their audience, drive sales, and build long-term loyalty.
The writer is a well-known Business Turnaround Specialist, Astro-Strategist, and Best-Selling Author
Email: Business@hiravshah.com
