Amazon India enters the education sector with Amazon Academy

Amazon Academy will offer 15,000 handpicked questions with hints, detailed solutions, live mock tests, and personalized performance reports. 

On Wednesday, Amazon India announced the launch of Amazon Academy, which will take on established educational technology (edtech) companies such as Byju’s, Unacademy, Vedantu, and traditional education institutes. India’s education sector is estimated at $180 billion. Amazon Academy is an online platform that will help students prepare for the Joint Entrance Examination (JEE) for entry into India’s top engineering colleges, the Indian Institutes of Technology. 

Amazon began testing Amazon Academy, previously known as JEE Ready in India in 2019. Amazon India stated that the beta version of Amazon Academy will be available on the web and as an app on the Google Play Store free of cost. In a statement, it said: “The online preparation offering will equip students with in-depth knowledge and practice routines required for the JEE, through curated learning material, live lectures and comprehensive assessments in Math, Physics, and Chemistry.” 

Amazon Academy will offer over 15,000 handpicked questions with hints and detailed step by step solutions for practice. According to the statement, Amazon Academy will host live All India Mock Tests (AIMT) at scheduled intervals, which are designed to mirror the JEE experience while helping students understand the nuances of the examination. Expert faculty from across the country have developed the learning material and exam content. The content and materials will not only benefit students appearing for JEE but also other engineering entrances. The statement said that the content is currently available for free and will continue to be for the next few months.

Students also have the provision to assess their test performance through personalized reports highlighting chapter-wise time and strength analysis.

The beta version of Amazon Academy will be available on the web and as an app on the Google Play Store free of cost. 

Director of Education at Amazon India Amol Gurwara said: “Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations.” He also added that the organization’s mission is to help students achieve their outcomes while empowering educators and content partners to reach millions of students. 

India’s edtech sector has benefited from the pandemic. According to a report in Indian newspaper Business Standard, during the pandemic, Indian edtech Byju’s received $2.1 billion, portion of its total funding from investors last year in November, which it is using for acquisitions and scaling up its operations. Byju’s is currently valued at $12 billion. Bengaluru-based Unacademy raised undisclosed funding in November from SoftBank and Tiger Global at a $2 billion valuation. Last year, Facebook also invested in Unacademy.  

As we have reported before, Amazon has also planned to launch its Future Engineer Program in India.  

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