Launched last year, Chopra’s hair care brand is the second wealthiest beauty brand of 2023 beating Kylie Jenners’s Kylie Cosmetics and Selena Gomez’s Rare Beauty.
Our Bureau
Los Angeles, CA
Priyanka Chopra is making headlines these days. Recently landed in Mumbai for attending and performing at Nita Mukesh Ambani cultural centre (NMACC) and appearing at the Mumbai premiere of Citadel along with Robert Madden, the prime video series, Chopra’s hair care brand has now emerged as the second wealthiest celebrity beauty brand of 2023. According to a new report by UK-based beauty comparison platform Cosmetify, Priyanka Chopra’s hair care brand, Anomaly, is the second wealthiest beauty brand of 2023 beating Kylie Jenners’s Kylie Cosmetics and Selena Gomez’s Rare Beauty.
Rihanna’s Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand, followed by Priyanka Chopra’s hair care brand. According to the report, Priyanka Chopra’s brand is the second wealthiest celebrity brand in terms of revenue with £429.9 million, while Rihanna’s Fenty Beauty is the first with £477.2 million. US reality TV personality Kylie Jenner’s Kylie Cosmetics is third on the list with £301.4 million, singer Ariana Grande’s R.E.M. Beauty stood fourth on the list with £70.3 million, and Rare Beauty by Selena Gomez made up the top five with £50.2 million in revenues.
Chopra has had a long and successful stint at Bollywood. Honored with Padma Shri in 2016 and the coveted national award and filmfare award in India, she was also listed among the world’s 100 most powerful women by Forbes and the BBC in 2022.
Chopra had launched her hair care brand Anomaly last year including hair masks, dry shampoos, shampoos, and conditioners available on Target’s e-commerce store. The haircare range is designed to be gender-neutral with a minimalist aesthetic and is produced in the US. Anomaly is also cruelty free, free of harmful chemicals, and its recycled packaging is made from 70% to 100% post-consumer recycled materials.
