Our Bureau
Philadelphia, PA
The University of Pennsylvania has appointed Sindhu Srinivas, MD, MSCE, LDI Senior Fellow and Professor of Obstetrics and Gynecology at the Perelman School of Medicine, as Executive Director of the Hospital of the University of Pennsylvania’s (HUP)-Cedar Avenue public health campus.
The Associate Chief Medical Officer for Quality and Safety at HUP, Srinivas is the former Vice Chair for Quality and Safety in the HUP Obstetrics and Gynecology Department. In her new position, she oversees all HUP-based services at the remote HUP-Cedar Avenue campus.
A health services researcher, Srinivas’ research work has focused on health equity, care delivery models, and maternal health. She previously served on both the Philadelphia and Pennsylvania Maternal Mortality Review committees. Nationally, she is President-elect of the Society for Maternal-Fetal Medicine (SMFM). She earned her MD from the University of Medicine and Dentistry of New Jersey and she completed her residency and fellowship at the Hospital of the University of Pennsylvania.
“HUP Cedar Avenue and the Cedar Public health campus overall serves an incredibly important role in improving the overall health and wellness of the community,” said Srinivas. “I am honored to serve as the Executive Director and to advance the mission of this critical campus in partnership with Philadelphia Public Health Management Corporation, Children’s Hospital of Philadelphia, and the community.”
HUP-Cedar Avenue was established in 2021 when the former Trinity Health Mid-Atlantic’s Mercy Catholic Medical Center was taken over by the Philadelphia Public Health Management Corporation (PHMC) and Penn Medicine—with PHMC owning the property and Penn Medicine managing hospital operations. Children’s Hospital of Philadelphia (CHOP) and the Independence Blue Cross Foundation have also joined with Penn Medicine as coalition partners in the transformation of HUP-Cedar Avenue to serve West Philadelphia’s underserved communities.
A maternal fetal medicine specialist, Srinivas and colleague Adi Hirshberg, MD, gained national fame with their innovative Heart Safe Motherhood program that eliminated the blood pressure check disparity between white women and Black women using a text-based post-pregnancy monitoring system. It was an achievement for which they received the 2024 American Heart Association’s Edward S. Cooper Award.
HUP-Cedar provides primary and behavioral health care, emergency services, acute care services, substance use treatment along with new programs focused on patient-centered care that targets health equity by tackling the underlying social and economic factors that impact patient health.
