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Thanks to Indian diaspora, ‘Naatu, Naatu’ continues to rock the world

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President Droupadi Murmu confers the Padma Shri to music composer MM Keeravani at the Civil Investiture Ceremony-II, Rashtrapati Bhavan in New Delhi on Wednesday (ANI Photo/Shrikant Singh)

Oscar-winning song’s music composer MM Keeravaani was awarded the fourth highest civilian award, Padma Shri, by President Draupadi Murmu at a gilded ceremony at the Rashtrapati Bhavan

Our Bureau
Vienna/Dubai/New Delhi  

This is the year of ‘Naatu Naatu’ and the craze around it refuses to die soon.

The Indian community in Vienna recently performed on Oscar-winning ‘Naatu Naatu’ as a part of flash mob presentation. Supported by the Indian Embassy, this is a celebration of Indian culture and music in Vienna. The official account of the Indian embassy in Vienna shared the video on Twitter, in which, women across age groups are seen dancing to the tunes. Not only women, but kids have also joined them in this gala celebration.

The cross-cultural hit ‘Naatu Naatu’ bagged the prestigious Oscar for India beating “This Is A Life” from “Everything Everywhere All at Once,” “Applause” from “Tell It Like a Woman,” and “Lift Me Up” from “Black Panther: Wakanda Forever”.

Its Hindi version was sung by Rahul Sipligunj and Vishal Mishra. The hook steps, performed by Jr NTR and Ram Charan, went viral on social media and their energetic synchronisation made the song a treat to watch.

‘Naatu Naatu’ fever continues in other parts of the world too. The UAE residents have got the opportunity to show off their dance skills on the Oscar-winning song at the Indian embassy. The Embassy of India in UAE, on Monday, started a contest encouraging the citizens to share their dance clips on RRR’s song ‘Naatu Naatu’ before April 16 and the winners will get a chance to perform at the mission.

Taking to Twitter, the Embassy of India, UAE tweeted, “Look out. 30 seconds of #NaatuNaatu can get you a chance to perform at the Embassy of India. 3 Simple steps.

The cross-cultural hit ‘Naatu Naatu’ bagged the prestigious Oscar for India beating “This Is A Life” from “Everything Everywhere All at Once,” “Applause” from “Tell It Like a Woman,” and “Lift Me Up” from “Black Panther: Wakanda Forever”.

Before winning the Oscars, the song bagged awards on the global stage. In January, ‘Naatu Naatu’ won the Golden Globes in the ‘Best Original Song’ category. Five days later, ‘RRR’ bagged two more awards at the 28th edition of the Critics Choice Awards. One is for the best song and another is for ‘best foreign language film.’

The song was also released in Hindi as ‘Naacho Naacho’, in Tamil as ‘Naattu Koothu’, in Kannada as ‘Halli Naatu’ and in Malayalam as ‘Karinthol’. Its Hindi version was sung by Rahul Sipligunj and Vishal Mishra.

The hook steps, performed by Jr NTR and Ram Charan, went viral on social media and their energetic synchronisation made the song a treat to watch.

Also on Wednesday, Oscar-winning song Naatu Naatu’s music composer MM Keeravaani, was awarded the fourth highest civilian award, Padma Shri, by President Draupadi Murmu at a gilded ceremony at the Rashtrapati Bhavan.

Prime Minister Narendra Modi and Union Home Minister Amit Shah were in attendance during the presentation ceremony. MM Keeravaani is the composer behind ‘RRR’s widely popular number ‘Naatu Naatu’ who won the prestigious Oscar and a Golden Globe award this year in the ‘Best Original Song’ category.

This lyrical composition of ‘Naatu Naatu’ by Keeravaani, high energy rendition by singers Rahul Sipligunj and Kaala Bhairava, unique choreography by Prem Rakshith, and lyrics by Chandrabose are all the elements that make this ‘RRR’ mass anthem a perfect dance craze.

Keeravaani, the composer of RRR’s upbeat music, also performs under the name MM Kreem and is responsible for a number of enduring melodies from the Hindi film industry’s 1990s and early 2000s, including ‘Tum mile dil khile’ from Criminal (1995), which is frequently mistaken for an AR Rahman composition. Additionally, there was ‘Gali mein aaj chand nikla’ in Mahesh Bhatt’s ‘Zakhm’ (1998), ‘Sur’ (2002), and ‘Jism’ (2003), as well as in Sudhir Mishra’s ‘Iss Raat ki Subah Nahi’ (1996) and ‘O saathiya’ from ‘Saaya’ (2003). Paheli in 2005 and Sur in 2002 were two other masterpieces he produced.

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