Our Bureau
Mumbai
The debate over “Dhurandhar 2” has now moved from multiplexes to the butter aisle. Amul, the country’s best‑known dairy brand, has joined the rush with a fresh topical doodle celebrating the box‑office success of Dhurandhar: The Revenge, starring Ranveer Singh. In its trademark style, the magazine‑style ad shows a playful caricature of Ranveer as his tough, patriotic character Hamza from the film, with the tagline “Maska mein hai doodh andar” and “Superhit butter” written around him.
Amul’s latest doodle is a nod to the film’s massive opening, with trade reports putting the India nett around ₹340 crore in its first week. The brand has long used humour and puns to mark big events in politics, sport and cinema, and this Ranveer‑centric illustration is no different. The doodle also underlines how the film’s mix of action, patriotism and mass appeal has captured the mood of the moment, making it a hot topic not just on social media but in everyday conversation.
Industry figures have heaped praise on Dhurandhar 2, with names like Kangana Ranaut and Anupam Kher calling it a powerful, emotional experience, while directors such as SS Rajamouli and Rakesh Roshan have hailed it as a milestone in Indian filmmaking.
