Our Bureau
Mumbai
India’s media and entertainment (M&E) sector is set to cross the $100 billion mark by 2030, reflecting its rapid transformation into a global creative powerhouse. Recognized as one of the fastest-growing segments in India’s services economy, the industry is expected to grow at a compound annual rate of around 7%, reaching approximately Rs 3,067 billion by 2027. This growth underscores India’s shift from being a content-consuming nation to a creator and exporter of intellectual property.
A significant driver of this momentum is India’s global competitiveness in the Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) sector. India enjoys a 40-60% cost advantage in these services due to its large pool of skilled professionals, making it a preferred hub for international post-production and digital content work. The AVGC-XR sector represents the convergence of technology, innovation, and storytelling, shaping the next phase of media and entertainment growth in the country.
The growing global reach of Indian content is evident, with nearly a quarter of over-the-top (OTT) media viewership for Indian content coming from overseas audiences. The government’s focus is on nurturing indigenous talent, accelerating technological advancements, and ensuring cohesive policy support to promote this sector’s expansion. This strategic approach highlights ambitions to transform India’s creative economy into a global powerhouse driven by innovation and creative entrepreneurship.
Additionally, the industry has steadily increased its gross value-added contribution and plays a significant role in employment generation. With sustained digital innovation and youth-driven demand, the Indian M&E sector is positioned for robust growth, signaling a vibrant future for this dynamic industry in the global creative economy.
