Our Bureau
Detroit, MI
Renowned dairy brand Amul goes international for the first time and is ready to cater to the people with its range of fresh products in the US. “I am pleased to inform that Amul shall be launching its fresh milk products in the United States of America. Happy to inform that we have tied up with a 108-year-old dairy cooperative in the US – Michigan Milk Producers Association, and this announcement was done at their annual meeting on March 20 at Detroit,” said Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.
The Michigan Milk Producers Association (MMPA) is among the top 10 cooperatives in the US . MMPA—established in 1916—is a milk marketing cooperative and processor owned by dairy farmers in Michigan, Indiana, Ohio and Wisconsin. The association will serve as a key partner in Amul’s foray into the American market.
“This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora,” Mr Mehta said.
Addressing the gathering during the golden jubilee celebration, the Prime Minister had asserted that a sapling that was planted 50 years ago by the farmers of Gujarat has become a giant tree. Amul products are exported to more than 50 countries around the world. It has under it 18,000 milk cooperative committees, a network of 36,000 farmers, processing more than 3.5 crore litres of milk per day.
The evolution of the dairy sector in India and the stellar role played by dairy cooperatives since the launch of Operation Flood form an integral part of the country’s growth story as the country now is the largest producer of milk. India contributes about 21% to global milk production.
