Our Bureau
Union, NJ
The #1 fastest selling natural frozen entrée brand, known for its elevated, restaurant-quality Indian cuisine, announced the debut of its newest entrée, Matar Paneer. This is the first time this traditional much savored recipe has been available in the frozen aisle. It is made from scratch with an authentic Indian family recipe that has been passed down for generations.
Deep Indian Kitchen’s Matar Paneer is coming soon to the freezer aisles at Publix, Target, Giant Food and Hannaford and will roll out to additional retailers nationwide the US in Summer 2024.
Deep Indian Kitchen’s Matar Paneer features fresh paneer cheese locally crafted at Deep Indian Kitchen’s dairy plant located in upstate New York, simmered in a creamy, tomato-based sauce with peas and spiced with mild, slightly sweet flavors like cashew and turmeric
“The demand for vegetarian options that feature global flavors continues to grow, and we are thrilled to extend our line of frozen Indian entrees to enable a superior in-home experience of one of the most popular Indian dishes, Matar Paneer,” said Kiernan Laughlin, General Manager of Deep Indian Kitchen. “To ensure that we deliver the best quality soft paneer cheese alongside our proprietary sauce, we use our own dairy plant in upstate NY and control the process at every step – so everyone can enjoy the perfect texture of authentic paneer with every bite.”
The Deep Indian Kitchen brand was created and launched in 2019. It is owned by Deep Foods Inc., the 3-generation Indian-American family company that has been the largest manufacturer of Indian food for the Indian-American community since 1977. Deep Indian Kitchen has quickly become one of the fastest-growing food brands in the US. Its deeply flavorful, ready-in-minutes meals, breads, and appetizers are currently available in the frozen section of more than 20,000 stores nationwide, as well as at its 3 fast-casual Deep Indian Kitchen restaurants in New York City and New Jersey.
