Indian Ambassador to the US, Tarajit Singh Sandhu, attends the launch of the first made-in-India bicycles in a Walmart store in US.
Our Bureau
Washington
In a post on X, Sandhu wrote, “Make in India, Make for the World! Delighted to witness the launch of Walmart 🇺🇸 first made in 🇮🇳 bicycles, manufactured by #HeroCycles #Ludhiana.”
Walmart announced that the first Indian-made bicycles are hitting select stores in the country ahead of the festive season in the country. The initiative is part of the company’s efforts to triple its exports from India to $10 billion annually by 2027.
Walmart Executive Vice President, Sourcing, Andrea Albright while speaking about the push for India made cycles said, “India is well-positioned to support increased demand for products by Walmart customers, and we are excited about our partnership with Hero Ecotech. This collaboration furthers our work to strengthen resiliency in our global supply while contributing to economic growth worldwide.”
The US retail giant said in a statement that it has entered into a strategic partnership with Hero Ecotech to expand the company’s bicycle offerings. Hero Ecotech has designed a ‘cruiser-style’ bike with Concord branding, available in adult size men’s and women’s versions. The new cruisers, which will be sold in Walmart stores, have over 90% of their raw materials sourced from India.
Notably, Walmart had also launched the Walmart Vriddhi initiative in 2019, which aims to contribute to the Make in India initiative by empowering around 50,000 MSMEs by helping them modernize, scale and achieve their domestic and international ambitions, the US retail giant said in the statement.
Walmart’s commitment to the India market is not new, with the company already exporting products across a range of categories.
