Business Strategy with Hirav Shah: WHAT EXACTLY IS A GOAL SETTING TOOL? 



What is Goal Setting: The process of setting specific, attainable goals or targets for individuals or groups is known as goal setting.

It is a technique for motivation which can aid employees/staff members to understand the organizational goals, and encourage them to rise to the challenges/threats. Goal settings have to be determined, specific,

calculate, computable, measurable, attainable, achievable, practical, realistic and time bound.

Why Goal Setting is important in Business:

  1. To Provide Focus
  2. To Keep Everyone Motivated
  3. To Promote Teamwork
  4. To Increase Morale
  5. To Measure Success


A bundle of nerves that sits in your brainstem is called The Reticular Activating System (RAS). And it regulates behavioral arousal, motivation and consciousness.

In a nutshell, the RAS is able to control what incoming information (stimulus) you know of, so that you’ll be motivated to behave in a certain manner.


The RAS is a “guard” which sits between your senses (sight, hearing, touch etc.) and your brain and filters what input gets through and what doesn’t. We are sure, you didn’t know that your brain is not processing all that happens around you!

In a nutshell, the RAS is the goal-setting system of your brain, the evolution design that helps you filter out needless information. If you were to buy a white BMW, you would instantly notice other white BMWs on the road. This is because if you are focusing on this particular car, you will notice it more. Your RAS gets the signal that this is important to you hence it will help you NOTICE it.


The new frontier for better business is knowing how the brain works. You can use it to navigate real, sustainable change in your organization as human behavior and performance are at the core of most of the hindrances and opportunities in companies.

Testimony: Google and Netflix. Some of the highest-performing new organizations are able to just out-class all their contenders. And analysts spend loads of time trying to figure out their “magic secret”.

So, if you actively seek out more information about the latest evidence-based science around how humans behave and think, you can unlock even more amazing potential in your company.

Process to improve RAS:

  • First, think of the situation or goal you would like to influence.
  • Now think about the result or experience you want to reach in regards to that situation/goal.
  • Create a mental movie of how you picture that situation/goal ideally turning out in the times to come.
  • Notice the conversations, sounds, visuals and details of that mental movie. Replay it often in your brain.

Tips to improve your RAS:

  • You can improve your RAS by getting your subconscious thoughts to marry your conscious thoughts.
  • In other words, that’s “setting your intent.”
  • This means that, on your goals, if you focus hard, your RAS will reveal the folks, opportunities and information that help you achieve them.
  • For example–If you really care about positivity, you will get more aware of and seek the same aka positivity.
  • Focus on the bad and you will invite bad things into your life.
  • Focus on the good and positivity will come to you, because your brain is seeking them out.
  • It’s not magic. It’s your Reticular Activating System influencing the universe you see around you.
  • When you change the stories, you have been telling yourself and your belief, you shift your STATE, therefore, shift your identity.

Final Thoughts:

Where focus does go, energy does flow. They say, your life is controlled by where you are focusing. That’s why you got to focus on where you would like to go, not on what you fear. “Activating your RAS is the key to achieving your set-goals”.

The writer is a well-known Astro Strategist and Business Astrologer

Email: [email protected]

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