Our Bureau
Artesia, CA
Tanishq, the jewelry brand from the Tata Group, is expanding its U.S. presence with the opening of its 11th store in the Los Angeles area, bringing the rich heritage of Indian jewelry craftsmanship, design and fine jewelry to customers across Southern California.
Located on Pioneer Boulevard in Artesia, the 4,700-square-foot showroom offers customers a new destination to experience Tanishq’s collections in person, spanning gold, diamonds, gemstones and contemporary designs created for weddings, festivals, celebrations, gifting and everyday elegance.
The opening marks another milestone in Tanishq’s continued growth in the United States, with the brand expanding its retail presence in markets with established and diverse South Asian communities. The Los Angeles-area showroom brings Tanishq’s distinctive Indian craftsmanship and design heritage to a community with deep cultural ties to India, offering customers a destination to discover jewelry for weddings, festivals, celebrations and other important moments.
The showroom celebrated its grand opening on September 29 with a ceremonial ribbon cutting and traditional lamp lighting, followed by a fashion show, live music and curated food and beverage. Distinguished guests included Ambassador Dr. K. J. Srinivasa, Consul General of India in Los Angeles; Congressman Derek Tran; Rene Trevino, Mayor of Artesia; and Mr. Arun Narayan, CEO, Tanishq.
“Opening in the Los Angeles area marks an important milestone for Tanishq as we continue to expand our presence across the United States,” said Amrit Pal Singh, Head of Business – North America, Titan Company Limited. “Southern California is an important and dynamic market, and we are excited to bring Tanishq’s heritage of gold artistry, craftsmanship and contemporary design to customers here. This opening reflects our continued commitment to growing our U.S. presence and serving the communities that have embraced Indian jewelry and culture.”
The new showroom features more than 5,500 distinctive jewelry designs and pieces across Tanishq’s collections, from intricately crafted gold and diamond jewelry to statement pieces and contemporary designs. The collections bring together traditional Indian craftsmanship and modern design, with pieces created for weddings, festivals, celebrations, gifting and everyday elegance.
With the opening of its Los Angeles-area showroom, Tanishq now operates 11 stores across the United States, with locations in New Jersey, Chicago, Dallas, Houston, Redmond, Atlanta, Santa Clara, Virginia, Orlando, Boston and Los Angeles/Artesia.