Our Bureau
New Delhi
BMW Group India plans to launch three new electric vehicle models this year, capitalizing on record 2025 sales of 18,001 units across BMW and MINI brands—a 14% year-on-year surge that outpaced the luxury market. The rollout underscores the company’s aggressive electrification drive, targeting EVs at 25% of total sales by year-end, up from 21% last year when 3,753 pure battery-electric units were delivered, nearly tripling 2024 figures. President and CEO Hardeep Singh Brar confirmed no hybrids are planned, emphasizing battery-electric focus amid rising demand.
The BMW iX1 long-wheelbase, locally assembled and starting at ₹4.90 million (ex-showroom), leads as the top-selling EV, drawing first-time luxury buyers from mass-market brands. This expansion joins broader 2026 product refreshes, backed by ₹4 billion in dealership upgrades under “Retail.Next,” adding 19 outlets in 18 cities to enhance accessibility.
Supporting infrastructure includes a new 4,000-km high-power charging corridor from Jammu to Madurai along key highways, tackling range anxiety for intercity travel. BMW maintains dominance in India’s luxury EV segment, with Q4 2025 EV share hitting 23%.
The strategy positions BMW to deepen market penetration as India’s luxury EV adoption accelerates, fueled by government incentives and premium buyer shifts toward sustainable mobility.
