Our Bureau
Mumbai
Legendary cricketer Sachin Tendulkar has been named the new brand ambassador for Organic India, a leading organic food and wellness brand, in a strategic move aimed at deepening consumer trust and expanding the brand’s reach across India and globally.
The partnership marks a significant milestone for Organic India, which has been a pioneer in the organic products sector for over 25 years. The brand, recently acquired by Tata Consumer Products Limited (TCPL), is looking to leverage Tendulkar’s widespread influence and reputation for integrity to reinforce its commitment to quality and wellness.
Organic India is renowned for its range of herbal supplements, teas, infusions, and organic packaged foods, all sourced directly from thousands of farmers using eco-friendly practices. The company’s mission to promote sustainable living and support rural livelihoods aligns closely with Tendulkar’s own values of dedication, authenticity, and social responsibility.
Speaking about the collaboration, company representatives emphasized the “natural alignment of shared values and vision” between Tendulkar and Organic India. “Sachin’s legacy of excellence and trust mirrors our own commitment to delivering high-quality, authentic organic products,” said a spokesperson. The partnership is expected to inspire brand loyalty and further establish Organic India as one of the country’s most trusted wellness brands.
Tendulkar, widely regarded as one of cricket’s greatest icons, expressed his enthusiasm for the association. He highlighted the importance of holistic wellness and the need for trustworthy products in today’s fast-paced world, noting that Organic India’s dedication to purity and sustainability resonates with his personal philosophy.
The partnership comes at a time when consumer demand for organic and health-focused products is on the rise. With TCPL’s extensive retail network and Tendulkar’s star power, Organic India is poised to reach new heights in the health and wellness market, both domestically and internationally.
