The well-known actor-producer addresses the Indian Digital Summit 2025 in the national capital
Our Bureau
New Delhi
Noted filmmaker-actor and branding specialist Rahul Mittra spoke at a special session on the evolution of content partnerships at the largest congregation of digital ecosystem, The India Digital Summit, hosted by the the Internet and Mobile Association of India (IAMAI) in collaboration with the Ministry of Electronics and Information Technology (MeitY) & the Ministry of Information and Broadcasting (MIB), Government of India, supported by Digital India, Skill India and Make in India.
Addressing the prestigious summit, Rahul Mittra spoke passionately on the evolution of content from tradition to innovation, driven by changes in societal norms, consumer behavior and advancements in technology. “Post covid, the entertainment industry has had a churning of sorts leading to major changes like decimation of the star system followed by change of viewership palate being the most significant and evolution being the norm of the world; eventually those most responsive to change will only survive,” aid the acclaimed filmmaker.
“From the point of view of content, this is good news as content is king, finally and context the kingmaker. Stories that are rooted in terms of the world it’s offering to the viewers, the genre they are attempting and the honesty with which it’s being translated into cinema will now on define the fate of the film. Dated actors demanding crores should be shown the door for non-performance and fresher talent should be encouraged. Same goes the case with us filmmakers..those with a parochial approach should take a back seat. That alone will generate engaging & entertaining content,” said Mittra to a huge round of applause from the audience comprising of government functionaries, policymakers, regulators, industry captains, members of the academia and senior professionals and corporate honchos from across varied fields.
This riveting session was moderated by well-known television prime-time anchor and senior journalist Uday Pratap Singh who spoke to Rahul Mittra on a multitude of topics from the realm of cinema, media and content marketing.
