Our Bureau
New Delhi
Hero MotoCorp, the world’s largest two-wheeler manufacturer, is set to make a significant entry into the UK and European markets with its electric scooters under the Vida brand in mid-2025. This move marks a pivotal expansion for the Indian automaker, which has already established a strong presence in various international markets.
The launch will initially target key countries such as the UK, France, and Spain, where demand for electric vehicles (EVs) is rapidly growing. As part of its strategy, Hero MotoCorp aims to leverage its expertise in manufacturing and innovation to capture a share of the burgeoning e-scooter market in these developed regions.
The company’s decision to introduce e-scooters aligns with global trends emphasizing sustainability and eco-friendly transportation solutions. With increasing consumer awareness regarding environmental issues and government incentives promoting EV adoption, Hero MotoCorp is well-positioned to meet this demand.
Hero’s Vida e-scooters are expected to feature advanced technology and design tailored to European consumers. The company has been investing in research and development to ensure that its products not only comply with stringent European regulations but also appeal to local preferences.
In addition to expanding its product line, Hero MotoCorp is also focusing on enhancing its charging infrastructure. The Indian government recently announced revised guidelines for electric vehicle charging stations, which could serve as a model for Hero’s operations in Europe. These guidelines aim to make charging stations more accessible and financially viable, addressing concerns about range anxiety among potential EV buyers.
As Hero MotoCorp prepares for this launch, industry experts anticipate that it will face stiff competition from established players in the European market. However, the company’s reputation for quality and reliability may provide a competitive edge.
Overall, Hero MotoCorp’s entry into the UK and EU markets represents a strategic move towards global expansion in the electric mobility sector. With plans to launch Vida e-scooters by mid-2025, the company is poised to contribute significantly to the ongoing shift towards sustainable transportation solutions in Europe.
