Our Bureau
New Delhi
Air India and IndiGo are making significant strides in the international aviation market, capturing market share from traditional Middle Eastern carriers such as Emirates and Qatar Airways. Recent data indicates that IndiGo holds approximately 17.6% of the international market share, making it the largest carrier in India for international flights. In contrast, Emirates has seen its share decline to around 8.3% in the same period.
The shift in market dynamics can be attributed to several factors. Firstly, both airlines have expanded their international routes, offering competitive pricing and improved service quality. IndiGo, for instance, has been aggressive in adding new destinations, which has enhanced its appeal to travelers seeking affordable options without compromising on service.
Air India, under the Tata Group, has also been regaining its footing. This resurgence is part of Tata’s broader strategy to bolster its aviation portfolio, which includes Air India and Air India Express, collectively capturing a significant portion of the international market.
The competition is intensifying as domestic air traffic in India continues to grow. In July 2024, IndiGo commanded a market share of 62% in the domestic sector, while Air India held 14.3%, showcasing their dominance in the Indian market. This domestic success is translating into stronger international performance, allowing both airlines to challenge the established players in the Middle East.
Industry analysts suggest that the trend may continue as Indian carriers enhance their operational efficiencies and customer service standards. With the Indian aviation market projected to expand further, Air India and IndiGo are well-positioned to capitalize on this growth, potentially reshaping the competitive landscape of international air travel from India.
