Our Bureau
West Lafayette, IA
Under retail and e-commerce category, Anuj Mehta, Kushal Negi and Akash Raju, alumni of the Elmore Family School of Electrical and Computer Engineering have been named to the 2023 Forbes’ 30 Under 30 list for retail and e-commerce. Kushal Negi earned a bachelor’s degree from Purdue ECE. He made it to the list along with fellow Purdue alumni Anuj Mehta and Akash Raju for their startup, Glimpse. The company was started while the three were students at Purdue.
Glimpse works by having brands pay the startup a subscription fee based on how many units the products are placed in. Brands get complete control over which properties they showcase in and can track guest engagement.
“I feel incredibly grateful to have received this recognition,” said Negi. “I know that it wouldn’t have been possible without the fantastic education and training I received at Purdue.”
Negi is a co-founder and the Chief Business Officer for Glimpse, which aims to help brands reach customers in new ways at a time when social media ads have become less effective. It works with canned water startup Liquid Death, mattress company Purple, and others to place their products in 15,000 vacation rentals, where guests can trial them in a real-world setting and scan a QR code to learn more. The company has raised $6.2 million from Y Combinator, GSR Ventures and others.
To be selected for the Forbes 30 Under 30 list, reporters, editors, and expert judges consider a variety of factors, including: funding, revenue, social impact, inventiveness and potential. Nominee shortlists are shared with each category’s four-judge panel who select the final 30 in their assigned category.
