The program has improved the lives of 3 million children and 63,527 teachers in 15,223 government schools across 25 states and Union Territories of India.
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The American India Foundation (AIF) and Coca-Cola Foundation in collaboration with the Confederation of Indian Industry (CII) celebrated the phenomenal success of the 3rd Phase of the ‘Support My School Mission Recycling (SMSMR) Program’ launched in 2018. The award ceremony was held to recognize the extraordinary accomplishments of the young champions who worked hard in the “Recycling for SMSMR Mission.”
“Plastic pollution can alter natural habitats and processes, reducing the ability of ecosystems to adapt to climate change, impacting the lives of millions,” Mathew Joseph, country director of, the American India Foundation said.
“The 3rd phase of SMSMR aimed to empower school children as responsible citizens while also extending its reach to teachers, parents, and community members. The project delivers crucial messages and actionable steps to highlight the pressing hazards of inadequate waste management,” he added. The American India Foundation is committed to improving the lives of India’s underprivileged, with a special focus on women, children, and youth.
The aim of the mission recycling project is to demonstrate and realize the benefits of synergies and collective action, by providing students with a platform to display models created by them after applying their knowledge and learning to solve day-to-day problems of their community and help them lead a better life.
The program has improved the lives of 3 million children and 63,527 teachers in 15,223 government schools across 25 states and Union Territories of India. 1st and 2nd phase of the program was completed between December 2017 and August 2021, whereas the third was implemented between January 2022 and June 2023.
Saadia Madsbjerg, Coca-Cola Foundation president, said that the program, also contributed to the Swachh Bharat Mission, with widespread participation and support from government bodies. Piyush Goyal, co-chairman of the CII regional committee, wholeheartedly supported and expressed delight with the program engaging the younger generation to make them believe as powerful agents of change.
