Business Strategy with Hirav Shah: Life doesn’t care about your tough beginnings, your struggles and failures


Trust in a leader allows communities and organizations to flourish, while trust's absence can cause conflict and disturbances and even fragmentation (Representative photo)

Follow the E-A-T Rule to get success in Business (Expertise, Authoritativeness & Trustworthiness)

Yes, it is totally true that Life doesn’t care about your tough beginnings, your struggles and failures and You can decide to not pursue your dream. You can play the victim card.

You can believe that the whole world is against you. And sometimes people will criticize you for being different. Sometimes they’ll tell you that you’re not good enough. That you should just give up

Don’t put limitations on your dreams.

If you want to be great and success in life, you need to listen to your inner voice and find your passion.

And when you do, leave your insecurities and fears at the door

Work hard for it every single day, and don’t let anyone tell you what you can or can’t do.

So, what’s your story?

Don’t let fear take over your life. Learn, focus on giving and adding more value. Focus on your path.

BUSINESS is all about “winning”.

BUSINESS is all about “believing that you can and you will”.

BUSINESS is all about “getting up and voting for yourself”.

BUSINESS is all about “achieving success”.

How to Achieve Success in BUSINESS?

All you need to do is follow the E-A-T Rule: Expertise, Authoritativeness & Trustworthiness.

Expertise – Be an expert in your field so that you can show your audience what you know. The secret to success is to know something better than everyone else. The path to success is to be a pro in something. The sure shot ladder to success is being more efficient than others.

By being an expert, you can have the knowledge, wisdom and the vision. You would also know what to do, and how to do it. This will accelerate the time taken to finish a vast number of activities/tasks.

Being an expert, you can have a wealth of experience to offer unique perspectives on how to do things and anticipate coming trends in the industry before others. Being an expert, you can get the information you need to adapt your organization to benefit you. You can thus ride out potential disruptions and come out the other side still sailing along.

Authoritativeness – Don’t stop at expertise. That’s only the beginning. You’re also the authority. You can establish authoritativeness when your work receives mentions within your niche.

You only have to guide your team by example and inspire progression toward a common objective, a common goal. You only have to follow the “come with me” approach and you only got to view success as something to be shared by the team.

Authoritativeness can be highly effective in the right situations and in the right circumstances, in the right conditions and in the right state of affairs–especially when a company or organization needs firm guidance through a challenge or a crisis or a dilemma. You only have the super ability to motivate, inspire and influence your team by providing direction and vision.

Trustworthiness – So, you are now an Expert who is also Authoritative. What is missing, is only an assured reliance on your ability, potential, strength and truth or trustworthiness.

Just a few elemental forces hold our organization or society together. That glue is called trust. Trust’s presence cements relationships by allowing folks to work together, feel safe and belong to a group.

Trust in a leader allows communities and organizations to flourish, while trust’s absence can cause conflict and disturbances and even fragmentation. That’s why we need to trust our leaders and our co-workers, albeit in different ways.

Trust can get you that deal because your client trusts that you will do a great job. Trust can get you very far at work or in your business and pretty much anywhere and everywhere. Trust, which is the natural result of thousands of tiny actions, thoughts and intentions, is much more than money and can be called the currency of any business. Being in a trusted space or trustworthiness is quite an honor.

Final Thoughts: 2023 is about getting a new direction and new insights into your business, career and life. 2023 is about execution. 2023 is about success and success can come if you follow the E-A-T Rule religiously.

The writer is a well-known Astro Strategist and Business Astrologer

Email: [email protected]

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