Platform unveiled at a mega event with Priyanka Chopra Jonas as a special guest
Our Bureau
New York, NY
ZEE5, the world’s largest streaming service for South Asian content, launched today in the U.S., opening up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across the United States.
“The launch of ZEE5 in the U.S. is a very significant moment for us,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With ZEE5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres and more, on any screen of their choice and with a completely personalized viewing experience.”
ZEE5’s launch announcement was made by Archana Anand, Chief Business Officer, ZEE5 Global, at a mega event attended by media and consumers from the U.S. and across the globe. She was joined by a special guest for the event, Actor, Producer, Activist and Entrepreneur Priyanka Chopra Jonas.
Priyanka Chopra Jonas also joined Archana in unveiling ZEE5’s upcoming content slate and its new global brand campaign “Welcome to South Asia: Stories from our world.” The campaign spotlights stories from South Asia, where even ordinary stories are extraordinary, therefore leading to the narrative “if this is our reality, imagine our stories.”
The multiple announcements were interspersed with conversations between Archana Anand and Priyanka Chopra Jonas with the latter commenting on how streaming services have changed the landscape of content viewing, and on the hunger among South Asian communities to watch their own hyperlocal content and see themselves being represented to international audiences, and how streaming services were key in providing such a platform to help people feel represented.
As part of the launch, the streamer announced an incredible line-up of Originals and other blockbusters, across languages to release on the platform in the coming months. This content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi) with key titles dubbed and/or subtitled in English.
For Hindi speaking audiences, ZEE5 offers a range of content across formats including best loved dramas Kundali Bhagya, Kumkum Bhagya, and Bhabi Ji Ghar Par Hai!.
The library also includes blockbuster films like Radhe: Your Most Wanted Bhai, Uri: The Surgical Strike, Kedarnath, Simmba, and Dream Girl amongst others. For its Telugu speaking audiences, ZEE5 brings the newly released Sita on the Road and other blockbuster movies like Naa Peru Surya Na Illu India, Aravinda Sametha Veera Raghava, and Srimanthudu and shows like Krishna Tulasi, Mithai Kottu Chittemma, and more. For Tamil speaking audiences, ZEE5’s vast library includes much loved shows like Sembaruthi, Rockstar, Pudhu Pudhu Arthangal, and Thirumathi Hitler among many other popular titles.
The Bengali community across the U.S. can now stream their favourite shows like Mithai, Kori Khela, and Rani Rashmoni, among others. ZEE5’s hit Original Bangladeshi productions, Contract, Jodi Kintu Tobuo, and Mainkar Chipay are also a must-watch. Viewers can also watch a bouquet of Pakistani shows like Gauhar-E-Nayab, Teri Berukhi, and Mere Humdum Mere Dost, among others.
