India biz briefs Dec 12-18, 2020

Flipkart sees India’s tier-3 as new e-commerce frontier

E-commerce marketplace Flipkart said on Friday it witnessed a new user growth of close to 50 per cent right after the lockdown with tier 3 regions registering the highest growth of 65 per cent during the “unlock” (July to September) phase.

Consumers from tier 2 and tier 3 regions also spent the most time on the platform, signalling a continuing rise in user engagement and a shift in shopping preferences. Unified Payments Interface (UPI) adoption on the Flipkart platform increased nationally by 4.5 times from January to August with Maharashtra taking the lead with a 5.2 times growth. Andhra Pradesh, Telangana, Kerala, Karnataka and Tamil Nadu were the other states that were at top of the list for UPI adoption on the Flipkart platform. At the same time, Flipkart saw close to 35 per cent increase in sellers onboarded in 2020 in comparison to the same period last year. These sellers came from tier 2 and tier 3 regions like Tirupur, Howrah, Zirakpur, Hisar, Saharanpur, Panipat and Rajkot and primarily catered to categories such as household needs, women’s ethnic wear, grooming, home decor, toys and school supplies.

Homeopathy brand launches its health and wellness app

To meet people’s increasing needs for reliable services, the healthcare industry has been looking for innovative ways to use their resources more effectively. Recently, Hahnemann Scientific Laboratory (India) Pvt. Ltd., popularly known as Haslab, leading homeopathy brand in India, launched its health and wellness mobile application – Dr Haslab hoping to better serve patients as we all head into a new, digital, and sometimes socially-distanced future. Haslab, is a GMP certified company and was established in 1962 by Dr KB Rastogi with an aim of promoting homeopathy among masses and providing benefits of this proven science to mankind.

In its continuous perseverance to serve mankind, Haslab has also been recognized by Economic Times as an Iconic Brand for the year 2019-20 along with other successful brands of Indian origin. With its current patient base in millions, Haslab in collaboration with 3EA, a management consulting group, felt the need for patient engagement outside of a traditional care setting during Covid-19. Before the pandemic, India’s public healthcare system was already feeling the pressure due to factors that include an aging and growing population.

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