Business Strategy with Hirav Shah
What if the next big idea isn’t about creating something revolutionary, but simply noticing what’s missing? That’s the heart of one of the oldest and most powerful business mantras:
Find a need. Fill a need.
This phrase might sound simple, but it’s behind every great product, every successful startup, and every legendary brand. It’s not just a strategy—it’s survival in business.
Let’s decode this further.
🔍 What Does “Find a Need, Fill a Need” Really Mean?
It means identifying a pain point, problem, or gap in the market—and offering a solution that people are willing to pay for. No gimmicks. No overthinking.
Look around: every successful brand exists because someone spotted a gap and stepped up to fill it.
💬 “No product should exist unless it solves a real problem. Purpose creates profits.”
– Hirav Shah | Business Strategist
🧠 Why This Strategy Still Works—Even in 2025
Trends change. Technology evolves. But human needs stay constant.
Whether it’s a new mom looking for baby-safe skincare, or a remote worker needing a quiet co-working space—needs drive markets.
In today’s hyper-competitive world, businesses that win are those who solve specific problems. They don’t just sell—they serve.
💬 “If you can answer one question—‘Who truly needs this?’—you’re already 50% ahead in your business strategy.”
– Hirav Shah
🚀 How to Find a Need: 5 Proven Ways
- Observe your own pain points
- What frustrates you daily? Chances are others feel the same.
- Listen to complaints
- Complaints are gold. They reveal what’s broken.
- Check trending questions on forums
- Reddit, Quora, Amazon reviews—these are market research mines.
- Talk to customers (and those who said no)
- Ask: Why didn’t you buy? What would’ve made you say yes?
- Look for inefficiencies
- Can something be done faster, cheaper, or better?
💬 “Opportunity doesn’t always knock—it whispers through dissatisfaction. Tune in.”
– Hirav Shah
🧰 Filling the Need: From Idea to Execution
Once you’ve identified a need, your next step is building the right solution. Not the most fancy, but the most useful.
Ask yourself:
- Is it easy to understand and use?
- Is it affordable for the target customer?
- Can you deliver it consistently?
Execution matters more than imagination.
💬 “It’s not just about having the right idea—it’s about turning it into real impact with speed and precision.”
– Hirav Shah
💡 Real-Life Examples of “Find a Need, Fill a Need”
- Dropbox: People struggled to send large files. Dropbox made cloud storage simple.
- Zomato: Restaurants lacked digital presence. Zomato became their online face.
- Byju’s: Parents needed better learning tools. Byju’s brought gamified education home.
- Nykaa: Women needed a curated beauty platform in India. Nykaa delivered trust + quality.
None of these started by building something huge—they started by solving something urgent.
🧭 Your Next Step: Start with This One Question
“What’s missing in your world right now?”
That one question can unlock a business idea worth millions—or at the very least, help someone live better.
Every problem is a possibility in disguise.
💬 “Find what hurts. Heal it. That’s not just strategy—it’s service.”
– Hirav Shah
- Listen more than you speak
- Don’t solve everything—solve something specific
- Talk to real people, not just data
- Build fast, test small, iterate often
- Stay focused on need, not noise
You don’t need to reinvent the wheel to build a great business.
Sometimes, you just need to notice a missing spoke—and fix it.
That’s what “Find a need, fill a need” is all about.
Q1. Is this strategy only for new startups?
No, it works for every business stage—from startups to legacy brands. Markets change, and new needs always emerge.
Q2. What if I find a need, but don’t have the skills to solve it?
Partner up. Build a team. You don’t have to do it alone.
Q3. How do I test if the need is big enough?
Start with a minimum viable product (MVP), launch it in a small segment, and gather feedback.
Hirav Shah is the Global Business Strategist, Game Changer, and Author of 19+ books—trusted worldwide for validating big decisions of entrepreneurs, sportsmen, and entertainers.
Email: [email protected]
