Business Strategy with Hirav Shah If you can’t explain your idea in one clear sentence, you probably haven’t understood it yourself
Ever had an idea that kept you awake at night? That spark you felt could change your life—or cost you time, money, and energy if it’s not validated properly. The real question isn’t “Is it a good idea?” It’s “Is it the right idea for the right time, right market, and right you?”
Let’s decode how to know if your business idea is truly worth pursuing.
🔍 1. What Problem Are You Solving?
Start here—always.
If your idea doesn’t solve a real, urgent, and specific problem, it’s likely to get lost in a sea of ‘nice-to-haves.’
Ask yourself:
- Who faces this problem?
- How painful is it?
- Are they actively searching for solutions?
- How are they solving it now—and is your way better, cheaper, or faster?
“Ideas don’t become businesses unless they solve something real.”
– Business Strategist Hirav Shah
🧪 2. Have You Validated the Market Demand?
Validation isn’t asking your friends if they like your idea. It’s seeing if strangers are willing to pay for it.
Use these methods:
- Talk to at least 25 potential customers
- Create a landing page and track signups
- Offer a pre-order or waitlist
- Test on platforms like Product Hunt, Kickstarter, or even WhatsApp groups
“Validation means people are ready to trade money or time for your solution—before you build it.”
– Hirav Shah | Founder, Business Decision Validation Hub
🎯 3. Does It Align With Your Skills and Passion?
Just because an idea is trending doesn’t mean it’s your path.
Ask:
- Can I execute this idea with the skills I have (or can quickly learn)?
- Does this excite me even during tough days?
- Will I stay committed when it stops being fun?
“Success isn’t just about the idea—it’s about who’s behind it and how aligned they are with it.”
– Hirav Shah
💰 4. What’s the Potential Return vs. Required Investment?
Every idea costs something. Are you calculating:
- Time – How long will it take to launch?
- Money – How much capital will you need?
- Energy – How much mental bandwidth will it consume?
Now, look at potential returns:
- Market size
- Pricing power
- Lifetime value of customer
- Chances of scaling or exiting
“ROI isn’t just Return on Investment—it’s Return on Intent. Does this align with where you want to go?”
– Hirav Shah, Author of ROI vs ROT
🧭 5. Have You Run It Through the 6+3+2 Success Filter?
Hirav Shah’s 6+3+2 formula gives a crystal-clear lens to evaluate any business idea.
✅ 6 Pillars:
Hard Work, Mindset, Strategy, Execution, Skills, Luck
✅ 3 Traits:
Hunger, Dedication, Consistency
✅ 2 Accelerators:
Innovation, Marketing
If your idea can’t score well across this matrix, pause and re-evaluate.
“An idea that only sounds good won’t survive. An idea that stands strong on the 6+3+2 pillars has a fighting chance.”
– Hirav Shah
🧭 Bonus: Can You Explain the Idea in 30 Seconds?
If you can’t explain your idea in one clear sentence, you probably haven’t understood it yourself.
Try this formula:
“We help [target audience] solve [problem] by offering [unique solution], so they can [benefit/result].”
Clarity isn’t optional. It’s the beginning of execution.
✅ Conclusion: Don’t Just Fall in Love with the Idea. Fall in Love with the Validation.
The truth is, ideas are cheap. Execution is expensive. The smartest founders don’t ask, “Is my idea great?” They ask, “Have I tested this enough to trust the next step?”
“Before you start, scale, invest, or exit—validate. One right decision can change everything.”
– Hirav Shah | Global Business Strategist
🔁 FAQs
Q1: What if someone else is already doing my idea?
A: That’s a good sign. It means the market exists. Your focus should be on doing it differently or better.
Q2: How many people should I talk to before launching?
A: At least 25 honest, unbiased potential customers. Preferably more if you’re entering a competitive space.
Q3: Is gut feeling enough to go ahead with an idea?
A: Gut is important, but gut + data + clarity = strong decision. Use all three.
Hirav Shah is the Global Business Strategist, Game Changer, and Author of 19+ books—trusted worldwide for validating big decisions of entrepreneurs, sportsmen, and entertainers.
Email: [email protected]
