Our Bureau
Mumbai
In a landmark event set to captivate millions, YouTube sensations MrBeast, KSI, and Logan Paul have touched down in Mumbai, India, for a highly anticipated launch event. The gathering promises to be a monumental occasion as these global influencers aim to tap into the rapidly growing Indian market with their respective brands. MrBeast will unveil his popular chocolate brand, Feastables, while KSI and Logan Paul will promote their innovative hydration drink, Prime.
The trio arrived at Chhatrapati Shivaji International Airport on November 10, greeted by throngs of fans and media. Their arrival was marked by excitement as fans chanted their names and held up signs in support of their favorite creators.
The launch event at Jio World Drive in Mumbai marks a significant milestone for all three influencers as they aim to establish a foothold in one of the world’s largest consumer markets. The collaboration with local influencers is expected to amplify their reach and resonate with Indian consumers.
KSI expressed his excitement about the launch during a recent interview: “India has such a vibrant culture and an incredible fanbase. We’re thrilled to bring Prime here and connect with our fans on a deeper level.” Logan Paul echoed these sentiments, stating that he believes India will play a crucial role in the future of both brands.
MrBeast enjoyed a local touch by taking an auto-rickshaw ride around the city, showing off his Feastables chocolate bar to the press, signaling its official introduction to the Indian market.
To enhance fan engagement during the launch event, MrBeast, KSI, and Logan Paul have partnered with one of India’s most popular YouTubers, Carry Minati (Ajey Nagar). He expressed his enthusiasm about collaborating with such prominent figures: “It’s an honor to work with MrBeast, KSI, and Logan Paul. Their impact on social media is phenomenal, and I can’t wait to see what we create together for our fans.”
Bollywood actress Shilpa Shetty welcomed the influencers during their visit, emphasizing the importance of such partnerships in enriching India’s entertainment landscape. “Having international stars recognize our culture is incredibly special,” Shetty said. “It opens doors for more collaborations and showcases the diversity of talent we have here.”
