Our Bureau
Mumbai
HYBE, the global entertainment powerhouse behind BTS, has officially launched its Indian subsidiary, HYBE INDIA ENTERTAINMENT PRIVATE LIMITED (HYBE India), establishing its fifth global headquarters alongside Japan, the U.S., Latin America, and China. Based in Mumbai, the heart of India’s cultural and entertainment industry, HYBE India is set to become a strategic hub connecting the Indian music market with the worldwide music and content ecosystem.
This expansion aligns with HYBE’s “multi-home, multi-genre” strategy, which aims to build businesses tailored to regional cultures and audiences. HYBE India carries the mission statement, “Where voices of India become global stories,” and will focus on discovering and nurturing local talent, providing them with a platform to reach global audiences. Recognising India’s immense potential, HYBE noted India’s music streaming market, with nearly 185 million users, is the second largest globally.
The rapid rise of K-pop in India further underscores the country’s significance for HYBE’s growth strategy. The company’s success with launching the global girl group KATSEYE through HYBE America highlights its ability to promote artists internationally, a model it plans to replicate in India.
HYBE India plans to roll out a localised artist training and development program through auditions, aimed at cultivating new talent within the country. Additionally, it will support the regional activities of HYBE Music Group artists, leveraging the parent company’s comprehensive expertise in artist discovery, production, management, and marketing.
By bridging India’s dynamic music scene with the international stage, HYBE India is poised to become a major player in the country’s entertainment industry, further cementing HYBE’s position as a global cultural force. This strategic move not only expands HYBE’s footprint but also offers India’s diverse musical voices access to a broader, global audience.
I am a singer and a dancer or rapper
I want to be kpop idol plz informs about any type of information
When audition will be held iam interested in singing, dancing, and rapping. I want to be an Indian pop idol
So is hybe going to held online auditions in india if yes, i will be auditioning also i am from lucknow