Business Strategy with Hirav Shah “What you say in business matters. But how you say it — without even speaking — matters even more.”
The Silent Signal That Sells or Sinks
Just imagine this…
You walk into a meeting room filled with decision-makers. You’ve got the pitch deck, the product is great, and your numbers are solid. But something feels off.
You speak, but their eyes drift. You explain, but they seem distracted.
You leave, unsure of what went wrong.
It wasn’t your product.
It wasn’t your pricing.
It was your presence.
That’s the hidden power (or weakness) of body language in business.
What Is Body Language in Business?
Body language is the non-verbal communication we project through posture, gestures, eye contact, facial expressions, and tone of voice.
It reveals more than your words ever could — confidence, trust, openness, fear, hesitation, and even deception.
In business, body language isn’t just about looking confident.
It’s about building trust, establishing credibility, and aligning your intent with your impact.
🧠 “Deals don’t happen in silence — but they often die in what’s unsaid.” – Business Strategist Hirav Shah
When Body Language Builds Business Deals
Shows confidence, connection, and honesty.
It signals you’re present, listening, and trustworthy.
No crossed arms. Feet grounded. Shoulders relaxed.
This communicates approachability, openness, and readiness.
✅ 3. Firm Handshake (or Namaste!)
In-person or virtual, the way you greet matters.
A confident but warm gesture sets the tone from the start.
Not too much, not too little — just enough to signal engagement.
It tells the other person: “I’m genuinely interested in what you’re saying.”
Subtly aligning your gestures and energy with theirs shows rapport.
It builds subconscious connection — making them feel safe.
💡 “The energy you carry into a room will speak before your words do.” – Hirav Shah
When Body Language Breaks Business Deals
Instant red flag. It shows lack of confidence — or worse, dishonesty.
❌ 2. Fidgeting or Restlessness
It can signal nervousness, impatience, or even disinterest.
❌ 3. Closed Arms or Shrinking Posture
This makes you appear defensive, insecure, or unwilling to collaborate.
❌ 4. Inconsistent Facial Expressions
Smiling while delivering bad news? Stone-faced during appreciation?
These misalignments confuse and erode trust.
Nodding too quickly, interrupting, or glancing at your phone/laptop —
All signs you’re not truly there in the conversation.
Business Body Language in Digital World: Zoom, Calls, and Beyond
Body language isn’t lost in virtual settings — it just changes.
- Look at the camera, not your screen — it mimics eye contact.
- Sit straight, not slouched — posture still speaks.
- Nod, smile, react — show you’re engaged.
- Avoid multitasking — people can feel when you’re distracted.
Final Thoughts: Your Body Speaks. Make It Speak Success.
In business, it’s not just what you pitch — it’s what you project.
Your body language can either build bridges or create barriers.
Before your next deal, pitch, or presentation, ask yourself:
“What does my body say about my belief in my own idea?”
🧭 “Your posture is your pitch. Stand like you mean it.” – Award-winning strategist Hirav Shah
Q: Can body language be trained?
A: Absolutely. Like any soft skill, it can be refined through practice, awareness, and feedback.
Q: What’s the fastest way to improve body language for business?
A: Start with posture, eye contact, and removing distractions. Record yourself in a mock pitch to identify gaps.
Q: Does body language really influence investor or client decisions?
A: Yes — non-verbal cues account for up to 55% of communication. Investors often invest in the person, not just the idea.
The writer is a well-known Business Turnaround Specialist, Astro-Strategist, and Best-Selling Author
Email: [email protected]
