Our Bureau
Mumbai
In a landmark move set to electrify India’s live entertainment scene, global payments giant Mastercard has partnered with EVA Live to present more than 20 music and entertainment events across the country from October to December 2025. The series will kick off on October 30 in Mumbai with the return of pop icon Enrique Iglesias, marking his first performance in India in 13 years.
This collaboration marks Mastercard’s debut in the performing arts sponsorship space in South Asia. The initiative is designed to unite audiences through a diverse lineup that includes Bollywood, classical, and electronic genres, with global stars such as A.R. Rahman and DJ Tiësto also scheduled to perform. The events aim to foster shared cultural experiences and deepen connections between fans and artists.
Mastercard cardholders—including those with credit, debit, or prepaid cards—will enjoy exclusive benefits such as early ticket access, special discounts, and curated fan experiences like meet-and-greets with artists and entry to Mastercard lounges. These perks are available to Mastercard users in India, Sri Lanka, and Bangladesh, as well as global travelers attending the shows. Additional exclusive benefits can be accessed through Mastercard’s platform, Priceless.com/music.
Gautam Aggarwal, Division President, South Asia at Mastercard, highlighted the significance of music in Indian culture, stating, “India’s love for entertainment—especially music—is unparalleled, deeply emotional, spiritual, and cultural.” He emphasized that the partnership is intended to create unforgettable moments and strengthen brand engagement by fueling the passion economy.
Julie Nestor, Executive Vice President, Marketing & Communications, Asia Pacific at Mastercard, noted that Mastercard has a long-standing legacy of connecting people to “priceless possibilities” through music and entertainment collaborations globally. The partnership with EVA Live extends this legacy to India, offering immersive and inclusive experiences for cardholders.
EVA Live, known for producing large-scale music events both in India and abroad, will manage the logistics and execution of the concert series. Deepak Chaudhary, Founder & Managing Director of EVA Live, described the collaboration as a transformative moment for live music in India, poised to elevate the national music scene and cultivate deeper connections between fans and artists.
The series is expected to attract music lovers from across the country, reinforcing India’s reputation as a vibrant hub for live entertainment. With a lineup featuring some of the world’s biggest names in music, the initiative is set to create a wave of excitement and anticipation among fans and industry stakeholders alike.
