Our Bureau
New Delhi
Apple is seeing a record surge in its wholesale revenues in India in the first quarter of the fiscal year 2025. The company had a record-breaking run with sales of the iPhone growing significantly in the March quarter. The revenues have climbed up to 28% to $2.53 – 2.92 billion and have outpaced the overall weak period that the company was going through.
It was reported by market experts that Apple, the world’s most profitable company, was facing shrinkage in revenue generation on a global level which included its lean patch in India. But the current surge has driven Apple past its Korean rivals, Samsung. With a healthy growth in the current quarter, Apple has also held the highest shares of wholesale revenues. The premium brand has managed to do that in a market that has seen a steady decline in both volume and value.
It was reported that Apple was facing a rather low quarter and had seen a major fall in its sales. It was said that Apple’s revenues fell by 21% from $3.69 billion in the December quarter. This came as a shock as the company generally experiences large sales during this time of the year in its Pro models in the country. But Apple being the top brand that it is, pushed past all limits in the March quarter, bouncing back with the base iPhone 16 model becoming the highest sold product for the brand.
The senior research manager of the International Data Corporation (IDC) Asia Pacific, Upasana Joshi revealed, “65% of (Apple) shipments in Q1’25 was driven by iPhone 16 series, followed by previous generation iPhones like 13/14/15. The iPhone 16 was the highest shipped device nationally, with all brands put together in the March quarter.”
As the consumer demands for the premium handsets has grown in recent years, Apple’s stature as the market leader has also grown. The company has been a consistent market leader in value terms ever since Q4 2023.
