Our Bureau
Seoul
In a significant move blending celebrity influence with international tourism, acclaimed Indian television actress and breast cancer fighter Hina Khan has been appointed as the Honorary Ambassador for Korea Tourism. The event held on May 9, 2025, has been met with widespread celebration among fans and the entertainment industry, highlighting Khan’s resilience and her growing global appeal.
Hina Khan, best known for her roles in popular Indian television serials and her courageous public battle with breast cancer, expressed her excitement on social media. “Can’t wait to show everyone the amazing sights,” she wrote, signaling her commitment to promoting South Korea as a premier travel destination for Indian tourists. Her appointment comes at a time when Korea Tourism is actively seeking to strengthen cultural and tourism ties with India, leveraging the popularity of Korean culture and entertainment in the region.
As Honorary Ambassador, Khan will participate in a series of promotional events, campaigns, and cultural exchanges designed to showcase South Korea’s rich heritage, scenic beauty, and vibrant urban life. The Korea Tourism Organization (KTO) praised Khan’s appointment, noting her inspirational journey and widespread influence as key factors in choosing her for this prestigious role.
Industry experts believe Khan’s involvement will significantly boost Korea’s visibility among Indian travelers, especially young audiences who are increasingly drawn to K-pop, Korean dramas, and culinary experiences. Her partnership with Korea Tourism is expected to include digital campaigns, travel vlogs, and interactive sessions highlighting must-visit destinations such as Seoul, Busan, and Jeju Island.
Khan’s appointment also marks an important milestone in her career, as she continues to inspire millions with her advocacy for health awareness and her passion for cross-cultural engagement. As she embarks on this new journey, both the tourism industry and her fans eagerly await the positive impact she will bring to Korea-India relations.
