Our Bureau
Singapore
Singapore’s tourism sector is experiencing a robust recovery, with international visitor arrivals increasing by 21% to reach 16.5 million in 2024. This resurgence marks the highest number since the onset of the Covid-19 pandemic, signaling a strong rebound for the island nation’s tourism industry.
The Singapore Tourism Board (STB) has released optimistic forecasts for 2025, anticipating between 17 million and 18.5 million international visitors. This influx is expected to generate tourism receipts of approximately $29 billion to $30.5 billion, surpassing the strong performance of 2024.
India has emerged as a key source market for Singaporean tourism, now ranking as the third largest, behind China and Indonesia. In 2024, India contributed 1.2 million visitors to Singapore, marking a substantial increase and solidifying its position as a critical market. This growth is attributed to Singapore’s reputation as a family-friendly destination with vibrant city life and diverse shopping options, making it particularly attractive to Indian travelers.
The STB’s strategies to attract Indian tourists focus on strong connectivity and a wide array of experiences tailored to diverse preferences. Markus Tan, Regional Director of the STB for India, Middle East, South Asia, and Africa, noted that Singapore feels like a second home for many Indian travelers, owing to cultural familiarity and innovative attractions.
Singapore continues to develop new attractions and experiences to enhance its appeal. Key projects include the opening of Minion Land at Universal Studios Singapore and the Singapore Oceanarium at Resorts World Sentosa in 2025. The Singapore Oceanarium, set to be three times larger than the existing S.E.A. Aquarium, will feature advanced technology and a deep ocean exhibit.
The STB is committed to driving quality tourism growth to maintain Singapore’s global position. This includes increasing Singapore’s mind share and market share, maintaining a diversified market portfolio, and strengthening destination vibrancy. Moreover, Singapore’s tourism spending is on track to hit an all-time high in 2024, potentially exceeding the pre-pandemic high of $27.7 billion in 2019. Tourism receipts for January to September 2024 reached $22.4 billion, a 10% increase from the same period in 2023, with significant growth in sightseeing, entertainment, and gaming sectors.
