United Colors of America: GOPI DAIRY Diwali at Times Square is celebrating “Diversity, Equity and Inclusion”


Dr Nori Rita Kakati Shah,, Congressman Gregory Meeks, Harish Bhasin, Neeta Bhasin and Trilok Malik

Our Bureau
New York, NY

In the heart of Times Square, A R Helping Hands – Gopi Dairy Diwali at Times Square is set to illuminate New York City with the spirit of the Festival of Lights on October 27-28, 2023. As the largest South Asian and Indo-Caribbean festival outside of India, this event has been an annual beacon of joy since 2013, spreading the real message of Diwali: “Diversity, Equity and Inclusion” dispelling inner darkness through the light of knowledge. It carries forth the messages of love, peace, harmony, and togetherness by showcasing India’s rich art and culture.

This year, we are also celebrating the first-ever Diwali NYC School Holiday with the children of NYC Schools at the biggest crossroads of the world – Times Square.

On September 15th, 2023, the Consulate General of India, NY hosted a press conference at its premises, serving as a precursor to this grand celebration. Consulate General Randhir Jaiswal addressed the media and all attendees, followed by Congressman Gregory Meeks, and Assembly Member Jennifer Rajkumar (the driving force behind making Diwali NYC School Holiday with NYC Mayor Eric Adams).

“Diwali this year is truly special, as we celebrate champions, Assemblywoman Jennifer Rajkumar who made New York City’s recognition of Diwali as a public holiday possible, highlighting the strong India-U.S. partnership and our commitment to addressing global challenges,” said Randhir Jaiswal, Consul General of India, NY. “Diwali holds profound significance as it illuminates Times Square and the world, exemplifying the enduring relationship between India and the United States,” said Congressman Gregory Meeks.

Mohamad Bahi, Assemblywoman Jennifer Rajkumar, Founder Neeta Bhasin, Sookranie Dhanpat

“To accomplish any great task, you can’t do it alone; it’s my Hindu values that brought me to this place, and it’s those Hindu values that we will celebrate together in the biggest Diwali celebration ever in New York City, starting in Times Square,” Assemblywoman Jennifer Rajkumar said during her speech.

Dr. Dattatreyudu Nori, head of Sloan Kettering Cancer Centex, India addressed the media, and dignitaries on behalf of the Executive Board of ‘Gopi Dairy Diwali at Times Square.’

Neeta Bhasin, the founder of ‘Gopi Dairy Diwali at Times Square,’ unveiled the plan and the performers of the event. “Diwali at Times Square is not just an event; it’s a vision that I hold dear to my heart. It’s a vision of unity in diversity, equity, and inclusion. It is a celebration that welcomes people of all backgrounds to come together and share in the joy of Diwali.”

Title Sponsor of Diwali at Times Square, the CEO of Gopi Dairy, Rostom Baghdassarian released the statement, “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is a historic moment for us all to celebrate the universal festival of light and joy!

The puja group

This year the festival will feature a diverse array of performances, including local dance schools representing South Asian, Indo-Caribbean, Asian, African, and Hispanic communities. The theme of “United Colors of America” embodies the inclusion of diversity.

“Get ready to groove to the rhythm of top-charting Bollywood singer Mika Singh, Indo American Singer, and influencer Shuba, Devotional Singer from the UK Shivali, and local performers. The press brief was attended by Queensborough Supreme Court Judge Karen Gopee, sponsors and supporters, State Bank of India, Northwell Health, House of Spices, Laxmi, Broom Street Temple, Bhatt Foundation, Dada Vaswani Canter, and many more,” said the organizers.

“We would like to thank our media partners: Aap Ka Colors, TV Asia, Awesome TV, Indian Panorama, The South Asia Times, Hi India (CH) Radio Zindagi, and 101.5 FM New Jersey Radio and to all our collaborators in the media, who have made significant contributions to our mission,” said the organizers.

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