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SRK as choreographer? Buzz about ‘Jawan’ gathers steam as film aims to break records

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Well studded with all the massive elements and an ensemble star cast from all across the nation, the film is undoubtedly the hot topic currently

Our Bureau
Mumbai

Shah Rukh Khan certainly knows how to treat his fans and keep showering them with surprises, especially related to his highly-anticipated film ‘Jawan’. Ever since the makers have launched the prevue and the new poster, the audience, especially SRK fans couldn’t hold on to their excitement of watching their favourite superstar on the big screen.

Shah Rukh Khan has surprised his fans by grooving on the popular retro song Beqarar Karke, the steps capture the menacing energy of his character in the most brilliant way, adding an intriguing layer to the scene. According to a source, we have learnt that ” it was Shah Rukh Khan himself who conceived the idea of introducing dance steps in this particular sequence with “Beqarar Karke” playing in the background. He took it upon himself to choreograph the steps, which completely transformed the scene and made it much more captivating.”

The improvised dance moves devised by Shah Rukh Khan have become a favourite among audiences, with the steps going viral on social media and have generated memes across the internet.

Furthermore, Shah Rukh Khan’s various appearances in the action-packed Prevue of Jawan has generated never seen before buzz. The film’s prevue video garnered 112mn in 24hrs across platforms the biggest ever for any film in Indian cinema.

‘Jawan’ is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan and Co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023 in Hindi, Tamil and Telugu languages.

The intriguing Prevue of Shah Rukh Khan’s Jawan has justified it clearly that this action thriller is going to be a superhit and will set new records. Well studded with all the massive elements and an ensemble star cast from all across the nation, the film is undoubtedly the hot topic currently. Well, we assume it’s just the beginning, SRK has already engraved his name in the record books and Jawan is all set to take it a notch higher.

Trade experts believe that this Atlee directorial will do so for a variety of reasons.

Recently, Producer G Dhananjayan said, “Certainly this film will do very well, as Jawan has got all the South stars ranging from Vijay Sethupathi, Nayanthara, music director Anirudh and director Atlee. All of them are popular and the South audience will have more connection with them. Hence, the film has a bigger opportunity to do well in the South, especially post the release of the Jawan Prevue, which has created a very good impact.”

While it was difficult to forecast the box office figure for Jawan in the South market as of now, trade experts said the rights for the film would surly sell well. Tamil Nadu rights could go for around Rs 20 Cr. while Kerala rights could sell for Rs 5 to 6 Cr., reportedly. In the Telugu-speaking states, the Hindi version of the film will do better than the Telugu version was the consensus. As for Karnataka, SRK has a good market in Bengaluru and rights are expected to be sold for Rs 15 Cr. there.

Even the film trade in Mumbai was enthusiastic about the film, said industry insiders. Pankaj Jaysinh, CEO – Film Distribution, UFO Moviez India, said, “Records are made to be broken – everyone aspires to break the previous record, whether it was set by him or someone else. Jawan has all the ingredients for this – firstly, SRK has really added on to his fan base with Pathaan. Secondly, we have a good mix of talent by way of direction and stars. Thirdly, action movies work all across the audience class – they are fast-paced and fun to watch.”

Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan and Co-produced by Gaurav Verma. The film will be released worldwide in theatres on September 7th, 2023 in Hindi, Tamil and Telugu languages.

As per trade experts, Jawan to become a gate opener in south market, just like Bahubali broke records in north market.

The highly anticipated film “Jawan,” starring Shah Rukh Khan, has been generating massive buzz this year. A recent preview of the film showcased King Khan in a rugged and never-before-seen avatar, captivating the audience’s hearts. The response has been overwhelming, as fans and audiences alike have been swept away by the trailer’s impact. The film has become the talk of the town, fuelling excitement among viewers. With such sky-high expectations surrounding “Jawan,” the anticipation to watch the film is at an all-time high.

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