With 112m views across all platforms, the video’s immense traction has shattered the existing benchmarks, establishing a new pinnacle for the Indian film industry.
Our Bureau
Claremont, Calif
In a brilliant collaboration, the much-anticipated Jawan Prevue features a King Khan Rap, a high-energy and captivating track specially written for SRK, by the extraordinary artist, Raja Kumari. While much applause has been pouring in for the power-packed prevue, lots of fans have been lauding the film’s music too. And one integral part of the film’s discography has been singer Raja Kumari. After watching the teaser from the film, she couldn’t contain her excitement and penned a heartwarming note for SRK.
Raja Kumari took to social media and wrote, “Thank you, Anirudh and Shah Rukh Khan for calling me to write and perform the title track! Can’t wait for the world to hear it.”
Raja Kumari is an Indian-American Rapper, known for her incredible talent and versatility. Being a Grammy-nominated artist and having performed at renowned music festivals like Coachella, Raja Kumari’s track in Jawan further adds to the film’s excitement and appeal.
Raja Kumari, has not only thrived in the Indian and international music scene but has also lent her distinctive voice to some of Bollywood’s most iconic jams. Her collaboration with notable artists such as Gwen Stefani, Iggy Azalea, Fifth Harmony and John Legend has reinforced her status as a force to be reckoned with.
The King Khan rap, written and performed by Raja Kumari, brings an electrifying and dynamic element to the film. The rap encapsulates the essence of SRK in the film, serving as a testament to the star power of King Khan. Raja Kumari’s undeniable talent and unique style infuse the rap with an energy that perfectly complements the grand scale of Jawan.
Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan and co-produced by Gaurav Verma. The film will release worldwide in theatres on 7th September in Hindi, Tamil and Telugu languages. SRK’s Jawan prevue shatters all previous records as the video with the highest views ever in 24 hrs for any Indian Film.
The pre-release video of Jawan effortlessly surpassed all previous records held by teasers and trailers in the Indian film industry in terms of 24-hour view counts. With 112m views across all platforms, the video’s immense traction has shattered the existing benchmarks, establishing a new pinnacle for the Indian film industry. Jawan’s prevue reigns supreme as the most-watched video in the first 24 hours, a testament to SRK’s widespread popularity, the universal appeal of the film and the rising anticipation surrounding the film’s release.
The record-breaking views for Jawan signify the power of engaging storytelling and effective marketing in an increasingly competitive entertainment landscape. The video has surpassed all expectations and left a significant mark on the Indian digital landscape. The overwhelming response to the video reflects the massive fan base that the film has garnered even before its theatrical release.
Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan and co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023 in Hindi, Tamil and Telugu languages. Shah Rukh Khan thanks Jawan cast and crew as Jawan prevue takes over the internet. Well studded with high-octane action sequences, SRKs invincible charm, and a plethora of emotions, the prevue has set social media on fire with fans dropping their love and excitement after watching the extraordinary world of Jawan.
Well, it’s not just the fans who were expressing their love and well wishes to the star, but SRKs co-stars and team members in this action thriller, director Atlee, costars Vijay Sethupathi, Sunil Grover and Ridhi Dogra, Pan India dance director, Shobi Paulraj, actor Yogi Babu, Editor Ruben and Co-producer Gaurav Verma also took to their social media expressing their gratitude for being a part of this mega project. Having seen this, King Khan himself came to express his love to the team and replied to everyone.
Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan and Co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023 in Hindi, Tamil and Telugu languages.
