Credited for reviving the saree on the red carpet and making it fashionable for a new generation, Balan has significantly aided social programs that support the economic independence and quality of life of traditional handloom weavers
Shobitam, a Seattle-based ethnic clothing brand, co-founded by Indian-American sisters Aparna and Ambika, have roped in popular and critically acclaimed actor Vidya Balan as their brand ambassador. Credited for reviving the saree on the red carpet and making it fashionable for a new generation, Balan has significantly aided social programmes that support the economic independence and quality of life of traditional handloom weavers, the brand said in a statement.
Sharing thoughts on this partnership, the Balan said “Shobitam is a leading ethnic fashion brand and I love the beautiful sarees and ethnic wear that they offer to customers. As a brand ambassador, I am pleased to support the vision of Shobitam to work closely with our talented weavers to deliver unique creations with Silk Mark Certified quality to customers globally. Together, we look forward to creating products that truly stand out in quality, variety, value, and service.”
Aparna Thyagarajan, Co-founder at Shobitam said, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential global icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona.”
This partnership will help Shobitam pave the road for client acquisition from the Indian diaspora both in India and around the world, promote quick expansion, and support its status as a world-class ethnic wear brand.