Michelin star Chef, restaurateur, and host of MasterChef India, Vikas Khanna has been appointed as the brand ambassador for VAHDAM Spices.
New York, NY
Indian wellness brand and organic premium tea retailer VAHDAM India has launched spices exclusively in the US. To celebrate the launch, the company has appointed world-renowned Michelin star Chef, restaurateur, and host of MasterChef India, Vikas Khanna as a brand ambassador for VAHDAM Spices.
According to the company, the single origin spices are sourced from Indian regions and states, packaged at state-of-the-art facility in India and shipped directly to consumers. The brand has expanded its partnership with farmers and cooperatives to bring high quality and authentic Indian spices to the consumers.
According to a press release, VAHDAM Spices have zero adulterants, pesticides, color, or toxins. VAHDAM Spices are grown at the top farms, sealed fresh at the source, and brought directly to consumers’ households, providing a higher product potency and nutritional value.
Commenting on the product, Chef Vikas Khanna said, “The farmers in India take pride in the spices they grow, which elevates VAHDAM India’s spices and their taste above what’s currently available in the market. VAHDAM India’s Spices can help anyone take their cooking up a notch and it will bring more flavor into our lives.”
“India is a magical ‘land of spices’ and provides the world with the largest variety of delicious spices. However, there is an absence of a home-grown brand, and the broken supply chain ensures that consumers don’t get a fresh product, while farmers do not get the right price for their produce. Additionally, spices are globally grown by spraying copious amounts of pesticides, insecticides and toxins to increase farm yield, which causes a serious health risk to consumers,” said Bala Sarda, CEO and Founder of VAHDAM India.