Ayurveda-inspired traditional Indian beauty, wellness brand enters US market on Yoga Day


Our Bureau
New York

International Day of Yoga was celebrated in New York on 20 June 2021. To mark the occasion, the Consulate General of India organized their flag ship celebrations in the iconic Time Square in the heart of New York.

Aromazeia, an Indian brand of natural essential oils and traditional “attar” participated in the celebrations to launch its collections of essential oils and aromatherapy products in the United States of America for catering to the needs of people increasingly looking to find natural and organic solutions for essential body care needs.

Aromazeia is a traditional Indian beauty and wellness brand inspired by Ayurveda and the ancient science of healing, aiming to bring the treasure of nature in its purest form straight to your doorsteps. “We belong to Kannauj, which is said to be the perfume capital of India. My great grandfather started this business in 1911, so my family is into manufacturing of essential oils and natural attar for more than 100 years and I developed this brand ‘Aromazeia’ with my father, Mr. Akhilesh Pathak, in 2015!” shared Swapnil Pathak.

This participation in International Yoga Day is just the first of several high-profile events participation planned by the unique and upcoming Indian company, as it looks to roll out its spectacular product range for the discerning American and global consumer.

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