Our Bureau
Cincinnati, OH
Professor of Marketing Rashmi Adaval, PhD, has been named the next James S. Womack/Gemini Chair of Signage and Visual Marketing at the Carl H. Lindner College of Business.
Adaval holds a longtime, self-described “fascination” with humans using art, symbols and decorative elements to communicate. Those interests have shown up in Adaval’s research, where she has been at the forefront of analysis on narratives and stories in the consumer domain.
“I consider how consumers notice and interpret visual information in advertising and in product design. Understanding how individuals recognize and interpret information is essential knowledge when creating signs, but also when creating any sort of visual communication that is designed to attract attention and communicate important information,” Adaval said. “This research chair will allow me to continue my work in this area and will ultimately benefit the signage industry as well as marketers that desire to effectively and efficiently present information to their customers.”
Adaval succeeds Professor Emeritus James Kellaris, PhD, as the Womack/Gemini Chair, a position founded by Sharon and James Weinel in 2007 to establish a partnership with the signage industry.
“Dr. Kellaris contributed significantly to both research and partnerships, and Dr. Adaval is the perfect researcher to succeed him. She is already known for her research on visual information processing, and she will continue to advance knowledge in signage and visual communication,” said Karen Machleit, PhD, marketing professor and department head.
In the years since the creation of the Womack/Gemini position, Lindner has collaborated with the signage industry through involvement in Signage Foundation activities, experiential learning focused on signage and visual marketing, and UC’s College of Design, Architecture, Art, and Planning’s Terence M. Fruth/Gemini Chair of Signage Design.
