Our Bureau
New Delhi
Air India has strengthened its commitment to enhancing travel between India and Australia by signing a three-year marketing partnership with Tourism Australia. This agreement, announced on November 14, 2024, aims to significantly increase the number of Indian visitors to Australia.
The partnership will focus on joint marketing initiatives, leveraging both Air India’s extensive flight network and Tourism Australia’s promotional strategies. This collaboration is expected to not only boost tourism but also stimulate economic growth in both countries by facilitating easier access for Indian travelers to explore Australia’s diverse attractions.
Air India’s recent expansion of its routes and services complements this initiative. With direct flights connecting major Indian cities to Australian destinations, the airline aims to enhance travel convenience. The partnership will also include promotional campaigns targeting Indian travelers, emphasizing Australia’s unique offerings, from its stunning landscapes to vibrant cities.
Tourism Australia expressed optimism about the collaboration, highlighting that India is one of the fastest-growing source markets for Australian tourism. The marketing efforts will focus on showcasing Australia as a premier travel destination for leisure, business, and education.
Both organizations are committed to driving visitor growth and ensuring a seamless travel experience for tourists. This partnership marks a significant step in fostering stronger ties between India and Australia, encouraging cultural exchange and mutual understanding through increased tourism.
