Our Bureau
New Delhi
Sacheerome, a leading Indian fragrance firm, has set its sights on ambitious growth in the Middle East, aiming for a 30-40% annual increase. With the region’s fragrance market booming, driven by a growing appetite for luxury and niche perfumes, Sacheerome is poised to capitalize on this trend with strategic investments and innovative product offerings.
The Middle East fragrance market is currently valued at approximately $3.76 billion in 2023 and is projected to grow at a 7.5% compound annual growth rate (CAGR) through 2032. This growth is largely fueled by an affluent consumer base that is increasingly interested in high-quality and unique fragrances.
Sacheerome’s Managing Director, Manoj Arora, emphasized the importance of the Middle East as a strategic market for the company as Dubai has emerged as a global fashion and lifestyle hub. Unlike traditional luxury markets like Paris, which have long been associated with high-end fragrances, Dubai offers a unique blend of cultures and tastes that makes it an ideal location for expansion.
To support its ambitious growth plans, Sacheerome is committing $5 million to establish a new research and innovation center in Dubai over the next few years, to understand local tastes and build products that resonate with consumers in the Middle East while maintaining quality.
As part of its growth strategy, the company plans to introduce new lines specifically designed for the Middle Eastern market as Fragrance is deeply embedded in Middle Eastern culture. The idea behind it is to honor their heritage by creating products that celebrate local traditions while incorporating modern sensibilities.
With its robust growth strategy and commitment to innovation, Sacheerome is well-positioned to make significant strides in the Middle Eastern fragrance market.
