Dignitaries including NYC Mayor Adams, Majority Leader Chuck Schumer, director for the United States Domestic Policy, Neera Tanden, and Assemblywoman Jenifer Rajkumar graced the festivities and took part in the lamp lighting ceremony.
Our Bureau
New York, NYC
Diwali was celebrated on a grand scale at Times Square in New York on October 28, 2023 with over 500,000 people in attendance. The celebrations which began around noon, culminated in a mesmerising concert, featuring artists from Bollywood with popular singer Mika Singh, and former American Idol contestant, Shuba along with soul-stirring British Indian classical singer, Shivali, regaling the audience with their performances.
“In the midst of the vibrant and dazzling Diwali celebration at Times Square, we are truly honored to receive the beautiful Diwali wishes from Prime Minister of India Narendra Modi. This infusion of radiance and reverence has added an extraordinary dimension to our festivities. As the iconic lights of Times Square illuminated the night, the Prime Minister’s warm Diwali greetings graced the occasion with a touch of grandeur,” read a Facebook post from the event.
The event which highlighted the rich traditions of Diwali in the heart of New York City, was sponsored by Gopi Dairy in collaboration with Aapka Colors, the flagship channel of Viacom18.
Dignitaries including NYC Mayor Adams, Majority Leader Chuck Schumer, director for the United States Domestic Policy, Neera Tanden, and Assemblywoman Jenifer Rajkumar graced the festivities and took part in the lamp lighting ceremony.
Speaking at the event, Neeta Bhasin-founder of Diwali at Times Square said, “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our Title Sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy.”
Govind Shahi, executive vice president, and head of International Business, IndiaCast Media, said “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform.”
